Snap’s desire to protect the term makes sense. Paul Grand said a formal offer was never solicited or made. As evidence, the Los Angeles company cited the Grands’ suggesting that the URL was worth hundreds of thousands of dollars. Snap declined to comment for this article, but it told the panel that the Grands have no legitimate interest in the term and that they registered the domain in bad faith. The three-person panel at the World Intellectual Property Organization that heard the dispute agreed, finding that Snap “failed to show that the consuming public has come to recognize ‘geofilter’ as an indicator of the source of the product rather than the product itself.” The Grands see “geofilter” - like “banner ad” or “profile photo” - as a term that has come to describe a feature across the tech industry, as opposed to a distinctive word associated only with Snapchat. “We’ve spent three years developing it, and we’re passionate about it,” Paul Grand said.
He declined to say why exactly the geofilter term is essential to the app, but he doesn’t want Snap to have a monopoly. But he and his wife don’t think it’s ready yet for release. Using spare time on weekends to build the app, he says he has come up with a working version.
Teo snapchat update#
It’s that update that Paul Grand says prompted him to start thinking about building his geofiltering tool. About the same time, Apple announced it would begin allowing app makers to create editing features for the iPhone camera app.
Snapchat introduced geofilters in mid-2014.
Teo snapchat software#
Paul Grand, a veteran software developer who runs competitions and mentorship programs for medical device start-ups, says he’s been working on an app related to location-based graphics since late 2014. trademark for the word “geofilter.” In Snap’s Snapchat messaging app, geofilters apply decorative graphics to images that often name or depict a location, such as a shop or city. Their next move is expected to be a formal filing in August opposing Snap’s effort to secure a U.S. Tracy and Paul Grand picked up a partial victory this month when the international body in charge of website name disputes ruled against Snap’s bid to snatch from their control. over whether the term “geofilters” can be trademarked. A Santa Monica couple seeking to defend more than two years of part-time work is going to battle with Snap Inc.
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